- Home
- https://www.gs1.org/articles/new-verified-by-gs1-success-stories-demonstrate-benefits-industry-worldwide Activate
Whether online or in store, GS1 barcodes still provide the trusted data foundation for retailers and brands, helping businesses large and small.
GS1 standards and services enable trusted, complete and accurate product identification, as well as data sharing. Better data still means better service.
Whether online or in-store, the ubiquitous GS1 barcode (GS1 GTIN) is still the trusted foundation for retailers and brands, helping businesses large and small to uniquely identify their products.
Reliable, verifiable product information
Supply chain efficiency and resiliency
Improved consumer experiences and loyalty
Sustainability and traceability
Regulatory requirement compliance
The product data journey: digitalisation and standardisation
GS1 has a long history in retail—and the ubiquitous “beep” of the GS1 barcode is heard at store checkouts over 6 billion times every day. Business need to ensure however, that the products they sell are as well represented in the digital world, as they are in the physical world.
This is why GS1 is partnering with the retail industry to build a stronger product data foundation, based on unique product identity. This enables a steady, reliable flow of information, and transparency in operations between retailers and brand owners.
With Activate you can:
Get barcode numbers for your products
GTINs (also called Barcode numbers) identify your products uniquely and enable them to be sold anywhere in the world.
Generate barcode symbols
Once you have a barcode number, you can generate the barcode symbol to print on product packaging. We'll also give you advice on how to print and place the barcode so it scans well first time!
Share your product data
The basic product data that you add to GS1 Activate will be made available globally so that retailers and marketplaces can view it.